Clouds & Sheep publisher HandyGames reaches 25 million installs on Android
F2P a major factor
It seems that HandyGames has found the key to attracting 25 million Google Play downloads: make your games available for free.
The German publisher has racked up these impressive numbers through sales of its 20-odd games on the official Android app store, including the highly Qi rated Super Dynamite Fishing, Guns'n'Glory, and Cyberlords - Arcology.
However, while the paid versions have certainly contributed to the download stats, it's the 15+ free versions that have propelled HandyGames's catalogue up the Google Play charts.
For example, the most popular game in the developer's Android library is the free-to-play title Clouds & Sheep, which has attracted a hefty 5 million installs all by itself.
While it might not sound particularly profitable to give your games away, HandyGames revealed late last year that across iOS, Android, and Ovi it was hosting over 300 million in-game ads per month.
We imagine that kind of support probably signs a few cheques.
As for its next venture, the publisher is working on bringing popular strategy franchise Townsmen to Google's mobile platform. Could this be the title that pushes the installs up to 30 million?
Only time will tell.